11 years of quip

On 2/2, we’re marking 11 years of brushing 2 minutes, 2x a day, keeping millions of mouths healthy and feeling good. 

How it all started

It all began in Brooklyn, NYC, in 2015, in a dentist’s chair. Inspired by a simple piece of advice — to use an electric toothbrush — our co-founders noticed a gap in the market: where was the entry-level, accessible electric brush? 

Armed with industrial design experience, they created the OG quip Sonic Toothbrush. Slim, travel-friendly, and made to clean better without having to change how you brush, it was simple and effective. No charging stands, no clutter, no scare tactics — just a reusable electric brush you actually want to use with a subscription plan that takes the guesswork out of refills on a dentist-approved schedule.

Today: Launches, wins, and milestones

From that first brush, over 12 million mouths have joined the quip family. We built a holistic oral care routine for everyone, including our award-winning Ultra Smart Sonic Toothbrush, the Rev Oscillating Toothbrush, String Floss and Water Flosser, Whitening Strips, and so much more, with even more coming in 2026! 

Each product stays true to our philosophy: thoughtful design your mouth will love, efficacy, and a feel-good routine that meets you right where you are.

Along the way, we’ve also earned recognition for design and innovation, including multiple “best electric toothbrush” awards. Recent launches like Rev and Ultra have raised the bar even higher, combining minimalist design and intuitive function with industry-leading efficacy.

We’ve grown far beyond our Brooklyn roots (our products are on shelves at Target, Walmart, Amazon, CVS, and more nationwide) while keeping subscription-based simplicity and a free quip Perks loyalty program thriving at getquip.com. We want to make your routine as easy, smart, and rewarding as possible.

“I’ve watched the quip brand evolve with real interest. In the early years, quip focused on making oral care simple, design-forward, and more habit-forming, with electric brushes, refillable floss, toothpaste, and subscription support that help people keep up with basics.

More recently, quip has expanded that mission toward performance and personalization, introducing next-generation products like the Ultra smart sonic toothbrush with customizable intensities, app tracking, a 30-day battery life, and a brush head system designed to reduce waste while improving plaque removal and whitening performance. That evolution suggests the brand is thinking beyond novelty and toward products that genuinely support better daily oral hygiene routines. I love that!” — Bethany Montoya, MBA, BAS, RDH

Celebrate with us

Everything quip has done is thanks to you —  the community that built quip day by day, tooth by tooth.

And we’re just getting started. Follow along in 2026, which will be full of new products, and innovations (plus a few surprises). From Brooklyn beginnings to your bathroom counter, here’s to another 11 years of healthy, happy smiles — and many more!